John Hastings

CANNES LIONS 2021
Shortlist: Use of Audio Technology, Innovation in Radio & Audio

CLIO Health 2021
Silver: Digital/Mobile & Social Media Craft, Pharma
Silver: Experience/Activation, Pharma
Bronze: Innovation, Pharma
Shortlist: Creative Effectiveness, Pharma

The Creative Floor 2021
Gold: Best Digital Tactic
Gold: Best Use of Technology

unspoken symphony is a web-based, image-recognition technology designed to translate artwork into a unique melody. It was created to give those in the epilepsy community who struggle to express themselves verbally a new way to communicate and connect like never before. Experience the magic at unspokensymphony.com

Families share everything. For many, that includes the fears and frustrations of living with seizures. But with seizure reduction from EPIDIOLEX, families can share something else. They can experience the relief of more moments like these and look forward to what may be next.

See additional Epidiolex stories at youtube.com/EPIDIOLEX

Explore the brand at EPIDIOLEX.com

Joe experiences hallucinations and delusions related to Parkinson’s disease. In this video, Joe talks about how these experiences have affected him, and that he’s begun speaking to his healthcare provider to address them.

"The most important thing about sharing the story is I have a chance to talk about Parkinson’s. You can get through adversity, you just have to work a little bit harder."

Joe J.

An Evidence-Based Approach to Cannabinoid Science. Discover the science at cannabinoidclinical.com

Media delivered over 900K impressions with over 80K site visits. Since the site relaunched with a new look and feel and new information, videos, and interactive content on 11/26/19, we’ve seen a 5% improvement in bounce rate, a 4% increase in page depth, an 18% increase in avg. session duration, and a 7% increase in the number of social shares. The site also has a strong qualified visitor rate at 87%.

2016, 2 time bronze Telly winner (Best use of animation and Pharmaceuticals).

Victoza is a complicated story, but the visual design is intended to help simplify the viewers understanding of the drug.

The 2nd video takes you behind the scenes to show how we made the first video.

2017, MM&M Gold Award

2016, The Rx Club Gold Award

When you think of Parkinson’s disease, you think of movement disorder, but half of patients also develop psychotic symptoms. Awareness of this comorbid condition was minimal and many doctors who knew about the issue didn’t believe that is was a problem.

Through an unbranded effort, we were tasked to increase awareness and perceived severity of Parkinson’s disease psychosis (PDP).

In order to change perception, we needed physicians to have more than an intellectual understanding of the disease and its prevalence. Through the virtual reality capability of Oculus Rift, we viscerally brought the experiences of PDP to life, allowing doctors to walk in the shoes—and look through the eyes—of their patients. 

“This was an original and creative idea with a clear strategy and impactful results,” said one judge.

“The use of VR was integral to the understanding of patients' symptoms,” noted a second judge. “And that tied directly to progress against the campaign goals.”  

Adjudicators were impressed by the team's research into reported PDP hallucinations and delusions and its work with a top Parkinson's disease specialist to ensure the VR content was realistic, authentic, and scientifically accurate.

2013 MANNY Best Professional Campaign.

Most Doctors can diagnose MRSA when they see it, but a test is required. This campaign was created to get doctors thinking about Zyvox from the moment they first see MRSA infections.

2018 MANNY Best Nonbranded Campaign.

Most doctors don't see Osteoporosis as a deadly or urgent condition. This campaign highlights the sentinel event and a patients heightened risk of future more deadly fractures.

See how the childhoods of 3 Pfizer scientists drove them to dedicate their lives to discovering cures. They also managed to drive a hefty viewership on YouTube

Zyvox is a potent and very effective drug for MRSA infections, but many doctors reserve it as they don’t want to build up resistance to the drug. Yet waiting to use Zyvox can result in hospital readmissions. Our task was to create more urgency to use Zyvox first-line to stop the infection for good.

2013 work featured in Lürzer’s Archive magazine.

In preparation for a new indication that was about to be approved for Xarelto, this unbranded campaign was created to raise awareness about the lingering risk of CV Death for patients being discharged after acute coronary syndrome (ACS). Studies showed that discharging a patient with a blood thinner like Xarelto can help protect them from the lingering risk.

This campaign was featured in the 2010 Creativity magazine.

The leading cause of death for patients with cystic fibrosis (CF) is lung infections and pulmonary decline caused by a build-up of Pseudomonas aeruginosa.  Yet, patients don't always realize the damage is being done. In a disease where patients are faced with taking multiple, time-consuming medications we needed to remind HCPs of this constant threat to increase urgency to treat aggressively from the start.

Tobi is a nebulized antibiotic that takes up to 20 minutes per dose. CF Patients need to take Tobi every day twice a day along with many other drugs. This routine can be very time consuming, leading many patients to skip a dose. Studies show that patients who miss doses spend twice as much time in the hospital per year. This campaign was created to show how much more of life is missed when patients miss doses.

This interactive NOW AVAILABLE campaign was designed to get doctors ready to prescribe therapy upon availability. Due to a safety program, physicians needed to be certified to prescribe treatment. We seized the moment by driving certification while waiting for drug availability and promotional launch.

In preparation of the launch of the first treatment for Autosomal dominant polycystic kidney disease (ADPKD), this awareness campaign was developed to open doctors’ eyes about the real level of damage to the kidney. The standard eGFR tests didn’t show the real issue. A damaged kidney like the one featured in this ad can still have a good eGFR reading. The awareness campaign was designed to activate doctors to take action earlier.

Prior to TOBI Podhaler, Tobi was administered with a nebulizer for 20 minutes per dose. This campaign celebrates the new formulation and the portable delivery system that cut treatment time down to 5 minutes. It included print ads, iPad visual aid for sales representatives, and an adherence app to help train patients on how to use this new devise and to help keep them on track to treatment success.

Victoza was one of the 1st GLP-1s on the market and did more for type 2 diabetes than just lower blood sugar. Victoza addresses many of the underlying issues in T2D allowing doctors to get a better handle on the disease. Because it was a newer class of medication and an injection, we needed to get HCPs to see that Victoza could allow them to treat on a deeper level, for a broader clinical impact.

This is by no means portfolio worthy. I've just added it so you can get a taste of my personal life and the kind of silly stuff I do with my kids. I hope you enjoy a good laugh.